Study on Revenue Management Considering Strategic Customer Behavior
نویسندگان
چکیده
منابع مشابه
Study on Revenue Management Considering Strategic Customer Behavior
This article reviews the literatures of revenue management and introduces the status of traditional research about perishable products in this field. We analyze revenue management considering strategic customer behavior and the related researches about dynamic pricing, finally we discuss the existing problems and suggest several future research directions.
متن کاملSolving Bi-objective Model of Hotel Revenue Management Considering Customer Choice Behavior Using Meta-heuristic Algorithms
The problem of maximizing the benefit from a specified number of a particular product with respect to the behavior of customer choices is regarded as revenue management. This managerial technique was first adopted by the airline industries before being widely used by many others such as hotel industries. The scope of this research is mainly focused on hotel revenue management, regarding which a...
متن کاملCustomer Heterogeneity and Strategic Behavior in Revenue Management: a Martingale Approach
This paper studies the effects of customer heterogeneity and strategic behavior on dynamic pricing strategies. We assume that heterogenous customers arrive during a fixed season according to a Poisson process with intensity as a function of price. We obtain an implicit optimal pricing policy by solving a HJB equation. Our results show that optimal prices follow a submartingale (supermartingale)...
متن کاملRandomization Approaches for Network Revenue Management with Customer Choice Behavior
In this paper, we present new approximation methods for the network revenue management problem with customer choice behavior. Our methods are sampling-based and so we require only minimal assumptions regarding the underlying customer choice model. The starting point for our methods is a dynamic program that allows randomization. An attractive feature of this dynamic program is that the size of ...
متن کاملRevenue Management for Parallel Flights with Customer-Choice Behavior
We consider the simultaneous seat-inventory control of a set of parallel flights between a common origin and destination with dynamic customer choice among the flights. We formulate the problem as an extension of the classic multiperiod, single-flight “block demand” revenue management model. The resulting Markov decision process is quite complex, owing to its multidimensional state space and th...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Service Science and Management
سال: 2011
ISSN: 1940-9893,1940-9907
DOI: 10.4236/jssm.2011.44058